About us

The Chacco Project

Chacco-Blue is the best stallion in the world. Although he passed away in 2012, he still has a presence today because his offspring are always placed in the most important showjumping competitions across the globe. Chacco-Blue is a guarantee of success in the arena, and Chacco Marketing was born to be a guarantee of success for the professionals who entrust themselves to us.

Chacco Marketing was born from the union of digital marketing experts and enthusiasts of the equestrian world, with a clear purpose: to be the megaphone for the equestrian sector in Spain and to pave the way for all those brands that wish to stand out in this unique and competitive market.

Committed to your success

Passion for horse riding

We love what we do. We live and breathe the equestrian world from the inside, which is why we understand your needs, your language, your values and the target audience you want to reach. This closeness and expertise allow us to build authentic relationships with our clients.

Innovation with purpose

We combine experience, creativity and technology to help you stand out, boost your brand, connect with your community, build customer loyalty among your followers and attract new audiences. We champion new digital marketing trends applied with strategy and sensitivity to the sector.

Marketing specialists

We have the tools, expertise and experience in marketing, communications and advertising to take your project to the next level. Whether you’re a rider, a stud farm, an equestrian brand or an organisation involved in the equestrian sector, we’re here to help you grow.

Shelly Ramírez

Shelly Ramírez has spent her whole life in the world of horses, from her early days as a rider at a very young age, through to owning and managing several equestrian centres, and right up to the present day, when she has stepped away from the world of competition and teaching to focus on equestrian marketing and communications.

Her role as CEO of Chacco Marketing has led her to become a true benchmark in Spanish equestrianism. Shows such as Spruce Meadows, the Riyadh World Cup Final, CHIO Aachen and the Morocco Royal Tour have trusted her to be their Spanish press correspondent.

Riders of the calibre of Beatriz Ferrer-Salat, Luis Fernando Larrazábal, José Antonio García Mena, Yvonne Losos de Muñiz and Juan Manuel Gallego place their trust in Chacco Marketing and Shelly Ramírez.

What our customers say

Noelia Ruiz

Saddle Essence

Very professional, fast and easy communication with them. You can tell they know the equestrian sector, and that makes all the difference.

Carmen Bernal

Chacco Rider

I love working with Chacco Marketing, as they’re always on hand to help with whatever you need! Not to mention that they do a brilliant job with social media!

Borja Galdeano

CEO Special Feeds

It is a source of pride to be one of Chacco Marketing's longest-standing clients. A team that is willing and attentive to detail, with innovative ideas and commitment. A pleasure to work with them.