{"id":36804,"date":"2026-03-30T21:59:51","date_gmt":"2026-03-30T19:59:51","guid":{"rendered":"https:\/\/chaccoinfo.com\/?p=36804"},"modified":"2026-03-30T21:59:51","modified_gmt":"2026-03-30T19:59:51","slug":"el-fei-sports-forum-2026-marca-el-rumbo-del-marketing-ecuestre-global","status":"publish","type":"post","link":"https:\/\/chaccoinfo.com\/fr\/el-fei-sports-forum-2026-marca-el-rumbo-del-marketing-ecuestre-global\/","title":{"rendered":"El FEI Sports Forum 2026 marca el rumbo del marketing ecuestre global"},"content":{"rendered":"<p>El FEI Sports Forum 2026 ha comenzado con una clara apuesta por el talento joven y la construcci\u00f3n de una visi\u00f3n global compartida dentro del sector ecuestre.<\/p>\n<p>En su primera jornada, el protagonismo recay\u00f3 en el panel \u201cFrom Pony to Podium: Our Youth, Our Future\u201d, un espacio que reuni\u00f3 a expertos internacionales y a una veintena de j\u00f3venes jinetes para intercambiar ideas, experiencias y perspectivas sobre el futuro del deporte.<\/p>\n<p>La sesi\u00f3n puso sobre la mesa la importancia de escuchar a las nuevas generaciones, no solo como participantes activos en disciplinas como Salto, Doma Cl\u00e1sica o Concurso Completo, sino tambi\u00e9n como agentes clave en la evoluci\u00f3n del ecosistema ecuestre.<\/p>\n<p>La diversidad de perfiles y procedencias aport\u00f3 una riqueza de puntos de vista que refleja el car\u00e1cter global del sector y su creciente interconexi\u00f3n.<\/p>\n<p>Adem\u00e1s del enfoque en la juventud, el foro es un punto de encuentro estrat\u00e9gico para debatir sobre tendencias, regulaci\u00f3n, bienestar equino y comunicaci\u00f3n. La presencia de l\u00edderes de federaciones, organizaciones y entidades internacionales evidencia la necesidad de alinear mensajes y objetivos en un entorno cada vez m\u00e1s competitivo y digitalizado.<\/p>\n<p>Uno de los momentos m\u00e1s esperados llegar\u00e1 con la presentaci\u00f3n de la estrategia de marketing y comunicaci\u00f3n 2026-2030, liderada por Fran\u00e7ois Vergnol. Este plan busca articular una narrativa com\u00fan que permita al sector ecuestre ganar visibilidad, coherencia y relevancia a nivel global, integrando a todos los actores bajo una misma voz.<\/p>\n<p>As\u00ed pues, no es solo un evento de reflexi\u00f3n, sino tambi\u00e9n una plataforma de acci\u00f3n. La posibilidad de seguir las sesiones en directo y acceder a contenidos bajo demanda ampl\u00eda su alcance y democratiza el acceso al conocimiento.<\/p>","protected":false},"excerpt":{"rendered":"<p>El FEI Sports Forum 2026 ha comenzado con una clara apuesta por el talento joven y la construcci\u00f3n de una [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":36805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[1392,1400],"tags":[],"ubicacion-de-banners":[],"class_list":["post-36804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-noticias"],"a3_pvc":{"activated":false,"total_views":0,"today_views":0},"_links":{"self":[{"href":"https:\/\/chaccoinfo.com\/fr\/wp-json\/wp\/v2\/posts\/36804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chaccoinfo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chaccoinfo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chaccoinfo.com\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/chaccoinfo.com\/fr\/wp-json\/wp\/v2\/comments?post=36804"}],"version-history":[{"count":0,"href":"https:\/\/chaccoinfo.com\/fr\/wp-json\/wp\/v2\/posts\/36804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chaccoinfo.com\/fr\/wp-json\/wp\/v2\/media\/36805"}],"wp:attachment":[{"href":"https:\/\/chaccoinfo.com\/fr\/wp-json\/wp\/v2\/media?parent=36804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chaccoinfo.com\/fr\/wp-json\/wp\/v2\/categories?post=36804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chaccoinfo.com\/fr\/wp-json\/wp\/v2\/tags?post=36804"},{"taxonomy":"ubicacion-de-banners","embeddable":true,"href":"https:\/\/chaccoinfo.com\/fr\/wp-json\/wp\/v2\/ubicacion-de-banners?post=36804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}