La Federaci\u00f3n Ecuestre Internacional (FEI) y China Media Group (CMG), principal radiodifusor estatal del pa\u00eds asi\u00e1tico, han cerrado un acuerdo de derechos audiovisuales que impulsar\u00e1 la presencia de la h\u00edpica en uno de los mercados m\u00e1s estrat\u00e9gicos del mundo.<\/p>\n
La alianza contempla una colaboraci\u00f3n de amplio alcance en torno a los principales eventos y circuitos internacionales bajo el paraguas de la FEI durante las pr\u00f3ximas tres temporadas, hasta 2028.<\/p>\n
El acuerdo, formalizado en el marco de los Juegos Ol\u00edmpicos de Invierno Milano Cortina 2026, incluye la difusi\u00f3n en China de competiciones de primer nivel como los FEI World Championships 2026, los FEI European Championships 2027, la Longines FEI Jumping World Cup\u2122, la Longines League of Nations\u2122 y la FEI Eventing Nations Cup\u2122. Esta cartera de contenidos permitir\u00e1 acercar al p\u00fablico chino la \u00e9lite del Salto, la Doma y el Concurso Completo a trav\u00e9s de retransmisiones en directo, programas de an\u00e1lisis, res\u00famenes y reportajes en profundidad.<\/p>\n
Desde la FEI se\u00f1alan que esta alianza abre una nueva etapa en la expansi\u00f3n internacional del deporte ecuestre. El presidente de la federaci\u00f3n, Ingmar De Vos, coment\u00f3 que el acuerdo eleva la cooperaci\u00f3n entre ambas organizaciones a una dimensi\u00f3n diferente y facilitar\u00e1 que el deporte ecuestre llegue a una base de aficionados en crecimiento en todo el territorio chino. Asimismo, con la proximidad del A\u00f1o Nuevo Lunar, traslad\u00f3 sus mejores deseos al p\u00fablico chino de cara al A\u00f1o del Caballo, confiando en que esta etapa est\u00e9 marcada por el \u00e9xito y la prosperidad.<\/p>\n
Por su parte, Lyu Yitao, director del Centro de Programaci\u00f3n Deportiva y Juvenil de CMG, puso en valor la relevancia estrat\u00e9gica de la colaboraci\u00f3n. Seg\u00fan indic\u00f3, ambas entidades avanzar\u00e1n de manera coordinada para situar la h\u00edpica en China en cotas superiores, generando un impulso duradero para el desarrollo del sector en el pa\u00eds.<\/p>\n
China Media Group cuenta con un potente ecosistema de medios y una amplia capacidad de distribuci\u00f3n, lo que permitir\u00e1 ofrecer una cobertura integral de los grandes eventos internacionales organizados por la FEI. M\u00e1s all\u00e1 de la retransmisi\u00f3n deportiva, el acuerdo contempla la creaci\u00f3n de contenidos que acerquen al p\u00fablico la cultura, los valores y la singularidad del deporte ecuestre.<\/p>\n
Para el sector, esta operaci\u00f3n representa una oportunidad de crecimiento en t\u00e9rminos de audiencia, visibilidad de patrocinadores y posicionamiento de marcas vinculadas al mundo del caballo. La apertura a nuevos p\u00fablicos y la entrada en un mercado de enorme dimensi\u00f3n, como el chino, configuran un escenario especialmente atractivo para organizadores, equipos, jinetes y empresas del entorno ecuestre.<\/p>","protected":false},"excerpt":{"rendered":"
La Federaci\u00f3n Ecuestre Internacional (FEI) y China Media Group (CMG), principal radiodifusor estatal del pa\u00eds asi\u00e1tico, han cerrado un acuerdo […]<\/p>\n","protected":false},"author":11,"featured_media":35211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[1392,1400],"tags":[],"ubicacion-de-banners":[],"class_list":["post-35210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-noticias"],"a3_pvc":{"activated":false,"total_views":0,"today_views":0},"_links":{"self":[{"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/posts\/35210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/comments?post=35210"}],"version-history":[{"count":0,"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/posts\/35210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/media\/35211"}],"wp:attachment":[{"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/media?parent=35210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/categories?post=35210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/tags?post=35210"},{"taxonomy":"ubicacion-de-banners","embeddable":true,"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/ubicacion-de-banners?post=35210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}