La marca de lujo Herm\u00e8s ha tenido en cuenta el calendario lunar, esto es, el A\u00f1o del Caballo, situando en el centro de su discurso aquello que dio sentido a su nacimiento: el universo ecuestre entendido no solo como est\u00e9tica, sino como una forma de estar en el mundo.<\/p>\n
El caballo, asociado a movimiento, elegancia y energ\u00eda contenida, encaja con naturalidad en la narrativa de una casa que desde hace casi dos siglos trabaja el equilibrio entre oficio artesanal y visi\u00f3n creativa.<\/p>\n
En este nuevo ciclo, Herm\u00e8s no persigue una validaci\u00f3n externa ni una confirmaci\u00f3n de su \u00e9xito comercial, pues eso ya es inherente al propio nombre comercial, sino una lectura m\u00e1s profunda de su propia identidad. De los iconos hist\u00f3ricos como el Birkin o el Kelly, el foco se desplaza hacia una mirada m\u00e1s amplia, cultural y transversal, donde el mundo ecuestre impregna dise\u00f1o, actitud y ritmo.<\/p>\n
Esta vuelta a los or\u00edgenes se produce, adem\u00e1s, en un momento de transici\u00f3n creativa. El nombramiento de Grace Wales Bonner como director creativo de la l\u00ednea masculina, tras la salida de V\u00e9ronique Nichanian, abre una etapa marcada por el di\u00e1logo entre tradici\u00f3n y sensibilidad contempor\u00e1nea. La artesan\u00eda sigue siendo el punto de partida, pero ahora convive con nuevos c\u00f3digos y lecturas actuales.<\/p>\n
Lejos de las tendencias ef\u00edmeras, Herm\u00e8s mantiene su posici\u00f3n tradicional. Como en la buena equitaci\u00f3n, forma y funci\u00f3n avanzan juntas.<\/p>","protected":false},"excerpt":{"rendered":"
La marca de lujo Herm\u00e8s ha tenido en cuenta el calendario lunar, esto es, el A\u00f1o del Caballo, situando en […]<\/p>\n","protected":false},"author":11,"featured_media":33412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[1400],"tags":[],"ubicacion-de-banners":[],"class_list":["post-33408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"a3_pvc":{"activated":false,"total_views":0,"today_views":0},"_links":{"self":[{"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/posts\/33408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/comments?post=33408"}],"version-history":[{"count":0,"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/posts\/33408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/media\/33412"}],"wp:attachment":[{"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/media?parent=33408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/categories?post=33408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/tags?post=33408"},{"taxonomy":"ubicacion-de-banners","embeddable":true,"href":"https:\/\/chaccoinfo.com\/en\/wp-json\/wp\/v2\/ubicacion-de-banners?post=33408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}