{"id":20063,"date":"2024-10-28T17:00:00","date_gmt":"2024-10-28T16:00:00","guid":{"rendered":"https:\/\/chaccoinfo.com\/?p=20063"},"modified":"2024-10-23T15:30:12","modified_gmt":"2024-10-23T13:30:12","slug":"las-carreras-de-caballos-de-sanlucar-de-barrameda-2024-superan-los-630-millones-de-espectadores-y-su-valor-publicitario-alcanza-los-57-millones-de-euros","status":"publish","type":"post","link":"https:\/\/chaccoinfo.com\/en\/las-carreras-de-caballos-de-sanlucar-de-barrameda-2024-superan-los-630-millones-de-espectadores-y-su-valor-publicitario-alcanza-los-57-millones-de-euros\/","title":{"rendered":"Las Carreras de Caballos de Sanl\u00facar de Barrameda 2024 superan los 630 millones de espectadores y su valor publicitario alcanza los 5,7 millones de euros\u00a0"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The <a href=\"https:\/\/www.carrerassanlucar.es\/\" target=\"_blank\" rel=\"noopener\">Real Sociedad de Carreras<\/a> ha presentado los resultados del informe anual sobre el impacto medi\u00e1tico de las <a href=\"https:\/\/mundoequestre.com\/accidente-en-las-carreras-de-caballos-de-sanlucar\/\" target=\"_blank\" rel=\"noopener\">Carreras de Caballos de Sanl\u00facar de Barrameda<\/a> 2024. Este informe revela que el evento ha tenido un total de 632 126 000 espectadores y generado un valor econ\u00f3mico en publicidad de 5 727 000 euros.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">El an\u00e1lisis incluye el seguimiento de la cobertura medi\u00e1tica en prensa, radio, televisi\u00f3n, sitios web y redes sociales. Durante el mes de agosto, se registraron 2917 menciones a las carreras en los medios, 2039 de ellas en redes sociales y 637 en medios online, cuyo valor econ\u00f3mico super\u00f3 los tres millones de euros.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">En medios tradicionales, la prensa escrita (incluidos diarios, revistas y semanarios) public\u00f3 157 noticias, que llegaron a m\u00e1s de seis millones de lectores. En televisi\u00f3n, se realizaron cerca de 50 referencias con una audiencia de casi diez millones de televidentes, alcanzando un valor econ\u00f3mico de dos millones de euros.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">El informe se\u00f1ala que estos datos podr\u00edan incrementarse un 20 %, ya que no incluyen las <a style=\"color: #000000;\" href=\"https:\/\/youtu.be\/QasaGTl5WMA?feature=shared\" target=\"_blank\" rel=\"noopener\">referencias<\/a> en medios locales, comarcales o internacionales, ni la cobertura realizada por canales deportivos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Carreras de caballos en Sanl\u00facar de Barrameda\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QasaGTl5WMA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"<p>Las Carreras de Caballos de Sanl\u00facar de Barrameda 2024 superan los 630 millones de espectadores y su valor publicitario alcanza los 5,7 millones de euros\u00a0<\/p>","protected":false},"author":8,"featured_media":16956,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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